Setting up your portal
Adding your brand strategy
Strategy is what your AI needs beyond how the brand looks and sounds: what it stands for and who it's for. It feeds the brief's identity and positioning, so copy comes out positioned, not just branded.
What to capture
The cultural shift you’re responding to, the tension in your category, and what you’re positioning against.
Your audience, broken into specific groups (by need, role, or reason for choosing you), and the identity people take on by choosing you.
Your belief (the north star), your promise (what you guarantee, often the tagline), and the role you play in the world.
Tagline, value proposition, proof points, and a tailored message for each audience segment. This is the language the AI pulls from when it writes.
With this in place, the AI writes from your point of view: positioned the right way, speaking to the right audience, carrying your belief and promise.
Edit your strategy in the portal →Writing a guide your AI can build from
Your brand guide, combined with your strategy, helps TrueKeep generate your design brief. The sharper the guide, the more on-brand the output. It uses how the brand thinks to create how it looks, and is comprised of four layers, each answering a different question AI will ask.
Brand guide’s four layers:
Brand signals, voice and tone, editorial style. What the brand believes and how it sounds on the page.
Logo, typography, colour, photography, graphic elements. The look, with exact values and where each one is used.
Layout and grid. How elements sit on a page: the anchor points, spacing rhythm, and what spans how far.
Real work or references, annotated so the guide holds across decks, screens, and posts.
Make it production-ready
Add do’s and don’ts tablesGive every visual section a “do’s and don’ts” table. A palette tells the AI what your colors are. A “don’t” tells it what never to do with them. For example, never put an accent color on type. That distinction is what turns values into judgment, and it’s why the table matters. Skip it, and the AI still has your values, but no rules for applying them. Add it, and the AI starts making the same calls you would.
Pin your rulesTo produce the best content, include references and pin rules for the AI to follow. Pins tell the AI your layout rules. On top of that, Claude Vision reads every image and measures it: the composition, whitespace, type scale, recurring moves. Those measurements become reference compositions in the brief, so the AI works from both your stated rules and how your brand actually looks.
Example:
Rule: “Anchor point. Content starts top-left, and the logo aligns to the first text baseline.”
Edit your guide in the portal →Uploading files and assets
The AI pulls directly from your assets library. With your files, it produces work using your actual wordmark and typography instead of approximating them.
What to upload
- 01
Your logo, in every variant (full color, single color, transparent) for light and dark backgrounds.
- 02
Your font files (WOFF2 for the web, OTF or TTF for documents).
- 03
Photography and other templates (if applicable).
Connecting a component library
The Components tab holds your live component library and is most useful when you're building a web product. When it's connected, AI-generated interfaces use your components, spacing, and tokens, so a prototype already looks like your product.
Learn how to connect your component library →