On-brand, by default.

House your whole brand in one portal, connected to your team’s AI tools. So everything comes out on-brand.

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By Niftic, the studio behind:

AI made making fast and cheap. But it made staying on-brand that much harder.

TrueKeep keeping a brand on-spec

Every team ships AI work now, and each off-brand asset chips away at brand trust you spent years earning. Most tools know what your brand is; TrueKeep knows how it behaves. TrueKeep houses the judgment your team carries in their heads, so AI outputs are unmistakably yours.

The system

See how every idea comes out on-brand.

Scroll to watch a plain idea take on your brand, one layer at a time.

Start

Start with your idea

It starts as a plain layout: the work you asked for, before any brand touches it.

Identity

Add your identity

Your color, type, and logo sweep in, and the shape starts to look like you.

Judgment

Add your judgment

Your rules and don'ts shape the details, so it comes out right, not just close.

Output

Check every output

A final pass checks it against your brand and fixes what's off before it ships.

How it works

The same four layers, made real.

00

Your idea

"design a deck"

The work you ask for, before any brand is applied.

01

The source of truth

#F25C2A · Söhne · logo.svg

Machine-readable brand tokens, one set every tool pulls from.

02

Captured judgment

DESIGN_BRIEF.md

The design brief: the decisions behind the brand, written down.

03

Enforced craft

/critique

Craft commands that audit every output before it ships.

Works everywhere

Works inside the stack you already use.

Connect Claude, ChatGPT, or Cursor once. Your AI reads your brand and builds on-brand decks, designs, and sites in PowerPoint, Figma, Canva, and Webflow.